Involvement in the campaign brings many benefits, which can include:
an increase in civic pride through local people taking on the planning and management of their local environment
a boost to the local economy through increased tourism
long-term improvement in their local environment through planting, floral displays and high levels of cleanliness
regeneration of disadvantaged areas
a means to address issues such as sustainability, recycling, minimising waste and energy conservation
stimulation of voluntary work and co-operation between community groups
The campaign is promoted through an annual population based competition. The Bloom is always evolving and new categories have been added in 2011 (see News).
